“I think it’s important that we tell our story,” Apple Chief Executive Officer Tim Cook told the Senate’s Permanent Subcommittee on Investigations on Tuesday. “I’d like people to hear it from me.” That seemed a daunting task, since the story the senators wanted to hear was why Apple (AAPL) avoided paying U.S. taxes on at least $74 billion in sales between 2009 and 2012 by shifting its intellectual property rights overseas. Yet over the next three hours, Cook spun a tale worthy of Mark Twain and emerged not only intact but unscathed. No one laid a glove on him.
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