The hiring-then-firing of Kevin Williamson followed a familiar script. A mainstream media organization hires a conservative in the name of intellectual diversity, then is shocked, shocked to discover that he's dishonest and/or holds truly reprehensible views – something that the organization could have discovered with a few minutes on Google. But when the bad hire is let go, the right treats him as a martyr, proof of liberal refusal to let alternative viewpoints be heard. Why does this keep happening?
As others have pointed out, the real problem here is that media organizations are looking for unicorns: serious, honest, conservative intellectuals with real influence. Forty or fifty years ago, such people did exist. But now they don't.
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