This week the Trump White House unveiled its highly-anticipated advertising campaign that aims to reduce opioid overdose deaths in the United States. According to the administration, these commercial - which depict anecdotal stories of drug users intentionally harming themselves to acquire more prescription opioids—are an attempt to “shock the conscience” of the American people, specifically youth, and steer them away from opioid use.
But while anti-drug media campaigns are a perennial favorite of politicians, little evidence suggests this advertising has any significant effect in reducing drug use.
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