Nike and The New York Times are modern-day war profiteers. Nike's new Colin Kaepernick marketing campaign is designed to stoke polarization — and coin money. Ditto The New York Times and its recent anti-Trump op-ed by "anonymous," the “high official” inside the Trump administration.
The irony is rich. Nike as provocateur and the Times as enabler of a self-confessed subversive at the heart of government are engaging in the very divisiveness of which they accuse President Trump.
Jason Gay outlined Nike's scheme in The Wall Street Journal last week. It was not that Nike knew its position would be controversial and proceeded anyway. Nike proceeded because its move would be maximally provocative. As Gay observed, “Outrage is a branding strategy now,” and continued, “Nike knows all this. And it fed the beast.” Of course, Nike intends that the beast will feed it profits in return.
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