Facebook has always struggled to comprehend the scale of its fake news and propaganda problem. Now, it's struggling to retain the fact-checkers it paid to try and deal with the crisis. Last week both Snopes and the Associated Press ended their partnerships with the social network, after a tense couple of years trying, without success, to tackle the epidemic.
But those partnerships should never have existed in the first place, and I say this as the former managing editor of Snopes, who Facebook first made contact with in 2016. When they first emailed me about a potential partnership, I knew it would bring much more attention to the work of our small newsroom — and much more scrutiny.
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