Not such a long time ago, in a galaxy that now appears far, far away, the public space was clearly distinguished from the obscenities of private exchanges. Politicians, journalists and other media personalities were expected to address us with a minimum of dignity, talking and acting as if the common good is their main preoccupation, avoiding vulgar expressions and reference to personal intimacies. There were, of course, rumors about their private vices, but they remained that – private matters mentioned only in the yellow press. Today, however, not only we can read in the mass media about the intimate details of public personalities, populist politicians themselves often regress to shameless obscenity. It is the very public domain in which ‘fake news' circulates, in which rumors and conspiracy theories abound.