Hipster Elegies

On the college campus where I have been living, the students dress in a style I do not understand. Continuous with what we wore fifteen years ago and subtly different, it is both hipster and not. American Apparel has filed for bankruptcy, but in cities and towns across the US the styles forged a decade ago at the epicenters of bohemia still filter out. Urban Outfitters is going strong. In Zürich, on the banks of the Limmat, elaborate tattoos cover the bodies of the children of Swiss bounty. The French use Brooklyn as a metonym for hip. In this context, in such saturation, hipster can no longer stand for anything, except perhaps the attempt or ambition to look cool. But since coolness venerates its own repudiation most of all, every considered choice bears hipster's trace. Hipster is everything and nothing—and so it is nothing.