Bernie Sanders’s campaign is different. Although Sanders is spending money on television and radio ads—$5 million in February alone—his campaign is built on grassroots energy and a near-monopoly on young voters. His polling with senior citizens is anemic. A recent Morning Consult poll found that Sanders led millennial voters with 43 percent support; the next highest candidate, Joe Biden, was at 16 percent. The same poll found that only 13 percent of Baby Boomers supported Sanders—half the number supporting Biden. Read Full Article »
Bernie Sanders Has an MSNBC Problem
For
all the talk of cord-cutting and the rise of the digital campaign, cable television remains central to politics. Donald Trump rode billions of dollars in free media to the White House in 2016. Michael Bloomberg and Tom Steyer are running a political science experiment of sorts, blanketing the country with TV spots—and seeing their poll numbers rise accordingly. (Polling at 3 percent when he first entered the race, Bloomberg has since shot up to 15 percent—at a cost of about $30 million per percentage point.) Old people watch a lot of television. Old people vote. The best way to reach these voters is to get on TV and stay there.
Bernie Sanders’s campaign is different. Although Sanders is spending money on television and radio ads—$5 million in February alone—his campaign is built on grassroots energy and a near-monopoly on young voters. His polling with senior citizens is anemic. A recent Morning Consult poll found that Sanders led millennial voters with 43 percent support; the next highest candidate, Joe Biden, was at 16 percent. The same poll found that only 13 percent of Baby Boomers supported Sanders—half the number supporting Biden. Read Full Article »
Bernie Sanders’s campaign is different. Although Sanders is spending money on television and radio ads—$5 million in February alone—his campaign is built on grassroots energy and a near-monopoly on young voters. His polling with senior citizens is anemic. A recent Morning Consult poll found that Sanders led millennial voters with 43 percent support; the next highest candidate, Joe Biden, was at 16 percent. The same poll found that only 13 percent of Baby Boomers supported Sanders—half the number supporting Biden. Read Full Article »
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