Anti-vaping advocates have claimed that nicotine addiction among teens has been driven by the seductive flavorings offered by e-cigarette companies. Public campaigns were launched nationwide agitating for flavor bans and after the U.S. was hit with an onslaught of high profile e-cigarette or vaping product use-associated lung injury (EVALI) and deaths, the states along with federal government pounced on the opportunity to regulate the nascent industry.
The panic began when former head of the Food and Drug Administration (FDA) Dr. Scott Gottlieb proclaimed teenage use of e-cigarettes to be an “epidemic.” Anti-vape advocates were empowered and well-funded to lobby states and the federal government with their claims about the dangerously delicious flavored nicotine pods addicting middle and high school students around the country.
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