Drop Anchor: The Cruise Industry is Doomed

Drop Anchor: The Cruise Industry is Doomed
(AP Photo/Gregory Bull)

Last week, Air Canada announced it was cutting its workforce by at least half, effective next month. This is not surprising, since flight attendants can’t do their jobs when there are no flights. Air Canada is now flying at one-twentieth its pre-pandemic capacity. The airline hopes to ramp up operations in coming months, but even optimistic estimates put late-2020 airline travel volume at about one-quarter of baseline levels.

Similar patterns are playing out everywhere. COVID-19 has decimated the travel industry. It will return, of course, but will it be the same as we remember it?

My pre-boomer peers are almost all retirees, many securely well-heeled, and mad for travel. In their salad days, they planned trips hither and yon by themselves or with friends. The food tour through Italy, or the wine tour through France. Bicycles and hiking often were involved, along with local guides who would provide a deep dive into regional culture and history. No wasting away at Del Boca Vista for this set. Even the least ambitious will sign on to group trips, with age-appropriate itineraries and accommodations managed by experts. Cruises are much favoured. In 2019, an estimated 30 million passengers per year traveled the high seas.

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