In April 2017 the corporate overlords at PepsiCo rolled out a nearly three-minute video clip projecting a vague idea of solidarity toward nothing in particular. Featuring a diverse cast of telegenic young people and starring none other than superstar Kendall Jenner, the segment foregrounds a gathering vaguely encoded as a protest march thanks to a few raised fists and a handful of signs showcasing a series of not exactly firebrand demands such as “Join the Conversation.”
At video’s end, the glamorous Jenner glides gracefully toward a phalanx of uniformed police to share a cold can of Pepsi with an officer, to general approval from everyone involved. As the camera fades to the tune of Skip Marley’s “Lions,” the Pepsi logo appears and viewers are invited to Live For Now®.
Read Full Article »