Is Woke Capitalism Profitable?

In y our foray through the culture wars, you've likely come across the term "woke capitalism." Or the associated adage "get woke, go broke." A term popularised by New York Times columnist Ross Douthat, woke capitalism refers to a clever ploy where corporations pay homage to the cultural Left in return for leniency when fulfilling their primary objective: making money. In short, a company's exaltation of progressive social causes yields temporary protection from the activist Left. As for "get woke, go broke," the concept is simple: support progressive causes, lose money. While these concepts make intuitive sense, they haven't been thoroughly researched. The problem with the culture wars isn't its divisiveness. That's par for the course. The problem is its lack of empirical rigour. How much of what we see on social media is verifiably true? Then again, if no one actively researches these concepts, how would we know? The hyper-partisanship which characterizes the culture wars lends itself to the promotion of unsubstantiated claims and the shoehorning of single datapoints to fit narratives. Victory at the … Read Full Article »