On Friday, the Lincoln Project, an anti-Trump conservative group, released two new ads both focused on President Trump’s recent comments about arrested Jeffrey Epstein associate Ghislaine Maxwell, who, like Epstein, allegedly participated in the sexual abuse of minors. “I just wish her well, frankly,” Trump said at a press conference. “I’ve met her numerous times over the years.” The quote is repeated in both ads between darkened photos of her, Epstein, and Trump. One spot suggests Maxwell might have compromising information on Trump. The other ends with photos of former Vice President Joe Biden. “Had enough?” a narrator asks. “It’s time to return honor and dignity to the White House.” Here the video cuts to photos of former Vice President Joe Biden and ends.
As of mid-Saturday afternoon, both ads have collectively been seen well over a million times. They’re only slightly bolder than the Project’s other spots. One of the spots the Project released a month ago, called #TrumpIsNotWell, explicitly questions Trump’s physical and mental fitness; another—titled “100,000 dead Americans. One wrong president”—features rows of body bags arranged in the shape of an American flag. After Trump admitted in Tulsa, Oklahoma, last month that he’d asked officials to slow down coronavirus testing to suppress the number of reported cases, the Lincoln Project released an ad based on a clip from the rally within three days. “Every single expert told him to test more and test faster,” the narrator says darkly, “And now we know his response.”
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