Flavor Ban Hurts Smokers Looking for Harm Reduction

Flavor Ban Hurts Smokers Looking for Harm Reduction
AP Photo/Steven Senne

The public was sold a false bill of goods by “grassroots” anti-vaping activists when they crusaded against e-cigarettes and e-cigarette flavors in front of city councils, state houses and the U.S. Congress throughout 2019.

We were told that the seductively delicious flavors of Juuls and other e-cigarettes were luring youngsters to dangerous nicotine products. To curb underage vaping, the government needed to get rid of the flavored nicotine replacement products.

Failed presidential candidate, prolific nanny-stater and billion dollar donor to anti-vape campaigns Michael Bloomberg wrote in the New York Times that "banning flavored e-cigarettes is the most important thing we can do to reduce use among young people."  Bloomberg and his co-author Matthew Myers, president of the Campaign for Tobacco-Free Kids, claimed tobacco companies were "making huge investments in nicotine-loaded e-cigarettes and selling them in a rainbow of sweet and fruity flavors," including "cotton candy" and "gummy bear."

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