For half a century, it’s been a term of disdain: the “throwaway society,” uttered with disgust by the environmentally enlightened. But now that their reusable tote bags are taboo at grocery stores and Starbucks is refusing to refill their ceramic mugs, they’ve had to face some unpleasant realities. Disposable products aren’t merely more convenient than the alternative; they’re also safer, particularly during a pandemic but also at any other time. And they have other virtues: the throwaway society is healthier, cleaner, more economical, less wasteful, less environmentally damaging—and yes, more “sustainable” than the green vision of utopia.
These are not new truths, even if it took the Covid-19 pandemic to reveal them again. The throwaway age began because of public-health campaigns a century ago to control the spread of pathogens. Disposable products were celebrated for decades for promoting hygiene and saving everyone time and money. It wasn’t until the 1970s that they became symbols of decadent excess, and then only because of economic and ecological fallacies repeated so often that they became conventional wisdom.
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