Why I Fall For Clickbait And You Do Too

Why I Fall For Clickbait And You Do Too
AP Photo/Marcio Jose Sanchez, File

Not long ago, I clicked on a piece with the headline: “Lottery winner arrested for dumping $200,000 of manure on ex-boss lawn.” 

The article brimmed with vivid details. The piece mentioned “54-year old Brian Morris, from the small town of Clarendon Hills in Dupage County,” and the comments at the bottom of the article seemed authentic. ‘’My begonias are still the best on the block thanks to all that manure,” noted one.

I was intrigued but also a little skeptical. A little bit of digging revealed the website to be a ruse, a satirical fake news site called “World Daily News.” 

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