Even with the results of the presidential contest still out, there’s a clear loser in this election: polling.
Surveys badly missed the results, predicting an easy win for former Vice President Joe Biden, a Democratic pickup in the Senate, and gains for the party in the House. Instead, the presidential election is still too close to call, Republicans seem poised to hold the Senate, and the Democratic edge in the House is likely to shrink.
This is a disaster for the polling industry and for media outlets and analysts that package and interpret the polls for public consumption, such as FiveThirtyEight, The New York Times’ Upshot, and The Economist’s election unit. They now face serious existential questions. But the greatest problem posed by the polling crisis is not in the presidential election, where the snapshots provided by polling are ultimately measured against an actual tally of votes: As the political cliché goes, the only poll that matters is on Election Day. The real catastrophe is that the failure of the polls leaves Americans with no reliable way to understand what we as a people think outside of elections—which in turn threatens our ability to make choices, or to cohere as a nation.
