In the aftermath of the 2016 election, analysts on both the left and right noticed that President Trump had the potential to grow his base of white working-class voters. Five Thirty-Eight’s David Wasserman noted that over 44 million non-college-educated white voters who were not even registered to vote before the 2016 election concentrated heavily in the Midwest, including 2.6 million in Pennsylvania, 2.2 million in Ohio, 900,000 in Wisconsin, and 500,000 in Iowa. All the Trump campaign needed to do was locate them and register a fraction of them, and it would be smooth sailing till election day.
Rather than employing a strategy that looked to find the missing white working-class voter, the Trump campaign devised a plan to drive support from minority voters. They released both the Platinum Plan for black Americans and the American Dream plan for Hispanic Americans, promising hundreds of billion dollars to revive their communities and a series of other identity-driven policies.
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