Pandemic shaming, a national pastime since the spring, intensified in the weeks leading up to Thanksgiving. Thousands waited in line, some for many hours, for a preholiday coronavirus test, only to be rebuked as careless, selfish violators of public-health rules. “I do want people to understand that testing on Thursday so you can party on Saturday: That doesn’t work,” said Barbara Ferrer, Los Angeles County’s director of public health. “It’s not effective, and you really are in some ways wasting a valuable resource.” Those long lines included people whose families were begging them to visit; students whose campuses had just closed for the semester; and people who were observing state rules requiring visitors to get tested 72 hours before arriving. Yet even people who were trying to be careful weren’t spared from criticism: Many news articles and comments from public officials portrayed Thanksgiving travelers, regardless of the precautions they were taking, as irresponsible people. On social media, they were maligned as #covidiots, recklessly endangering themselves and their loved ones.
What happened then is about to happen again, as millions of Americans travel for the winter holidays and decide whether and how to gather with relatives. Public-health messaging and policies during the pandemic have acknowledged that trips to grocery stores and pharmacies are essential, while grossly underestimating the strong need people feel to be close to one another. Lecturing showed its limits in late November: While millions heeded the recommendation to stay home, millions of others did not.
