Over the last few weeks, gamers and journalists alike have been on the edge of their keyboards, listening to the California Courts conference line for the Epic v. Apple trial. The once-underdog Epic Games is now a 28.7 billion dollar company and stakeholder in a court case against the established Apple App Store.
While Epic seems to want to protect gamers and their ability to play Fortnite conveniently without workarounds on all devices, Epic Games is attempting a coup d’lawsuit by destroying Apple’s integrated product approach critical to their business model and their users’ experience.
Epic — through its current lawsuit and a coordinated push of state bills — portrays itself as a scrappy underdog facing a tyrant. But it’s just hypocritical to attack Apple’s App Store while running a successful online store and charging the same commission you’re suing against. In fact, Epic’s fight with Apple seems entirely driven by an appetite for cronyism. Unsatisfied with this colossal profit margin and successful business model, Epic is attempting to sue, lobby, and fight to cut a competitor out of the mix — Apple.
Read Full Article »