As Pride month rolls around each June, big brands put out Pride merchandise seemingly as a sign of solidarity – but the trend is being criticized as an exploitative act of Rainbow Capitalism.
Karen Tongson, author and professor of gender and sexuality studies at the University of Southern California, defines Rainbow Capitalism as the "commodification of things related to LGBT culture, especially the concept of gay pride." Think everything from Pride flags to rainbow-themed sweatshirts and sunglasses that can be found in stores as Pride month nears.
Read Full Article »