It Was All Already Deeply Fake

You’ve probably heard about the danger of “deepfakes”—the use of artificial intelligence to help make deceptive video content. They were a favorite topic of speculation and fear in 2018, a simpler time. 

You’ve also probably seen deepfake tech in action, maybe in the public service announcement video produced by comedian and filmmaker Jordan Peele that year, which appears to show former President Barack Obama saying things he wouldn’t say on camera. Obviously some other things have happened since 2018, but the fear of fake digital content has stuck around in the discourse, for understandable reasons. It is easy to produce and getting easier, and we are all sorting through more information than any of us can handle.

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