The Co-op Movement Is Taking On Big Tech

The Co-op Movement Is Taking On Big Tech
AP Photo/Damian Dovarganes

When most fathers and sons get on the phone, they might chat about the latest episode of Succession, or last night’s Cubs game, or the grandkids. Greg and Howard Brodsky are different. They talk about co-ops.

The father-son duo are two of the biggest movers in the co-op world. Nearly four decades ago, when Greg was still in elementary school, his father, who owned a carpet store, started a business owners co-op with a handful of small firms across the country. Today, that original small co-op is a multibillion-dollar empire, having expanded into a myriad of other services. (In 2019, Howard Brodsky won the Rochdale Award, known as the “Nobel Prize for co-ops.”)

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