The Supply Chain's Inconvenient Truth
The entire world has turned their eyes to the “Supply Chain.” It is a term that seems rather intuitive and easy to understand on its face. We all buy goods. We all see Amazon drivers and UPS and FedEx drivers delivering packages. We think this is our easy future
—same day delivery by Amazon, with prices ever-falling. Unfortunately, this “last mile” that we are so used to observing is only a tiny fraction of the entire Supply Chain. To truly understand the Supply Chain, one must understand the container. But the container—and the Supply Chain for that matter—are counterintuitive in our postmodern, post-industrial world.
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