The last decade has seen Corporate Social Responsibility metastasize into what has become known, derisively, as “woke capitalism”—a new vision of companies as agents of radical social change. The outward face of this shift has been a torrent of adverts and products laced with political messages. Ben and Jerry’s, for example, marketed anti-Trump ice-cream, and Marks and Spencer added guacamole to their BLT sandwiches to mark LGBT Pride in 2019.