For just over a month, America’s first Spanish-language conservative radio station has been trying to win over the country’s most-talked about political demographic: increasingly right-leaning Hispanics. It couldn’t have launched at a better time.
When asked about the inspiration behind Americano last month, two weeks after its first broadcast, CEO Ivan Garcia-Hidalgo cited the 2016 election, in which Trump made massive, surprising gains with Hispanics. Recent polling suggests that the rightward drift of the demographic, on which Trump capitalised, has continued since then. There is a growing audience of conservative Hispanics, Garcia-Hidalgo points out — and what they, and America, needed was a “Fox News in Spanish”.
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