The U.S. Mission to India will spend up to $75,000 to promote “cultural and culinary diplomacy” by making cooking videos and going on “foodie walks” in major cities in India, according to a grant notice from the U.S. State Department.
The program will use social media to demonstrate the U.S.-India strategic partnership “through cultural and culinary diplomacy,” as well as, “generate increased demand and interest in U.S. foods, and maintain a positive perception of U.S.-India relations.”
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