Gov. Kemp & Hyundai Spark Successful PR Partnership

Gov. Kemp & Hyundai Spark Successful PR Partnership
(Richard Burkhart/Savannah Morning News via AP)

Last Friday (May 20), Georgia governor Brian Kemp offered a master class in turning partnerships into a multi-tiered PR success.

Alongside Hyundai Motor Group executives, Kemp announced the company will open a $5.5 billion electric vehicle and battery manufacturing facility near Savannah. The massive foreign investment and 8,000+ jobs it will create were reason enough for bragging. Still, Kemp and team provided a bipartisan blueprint for scoring major PR. Here’s how they did it.

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