Greatest University Ever

If anyone had doubts, the book, Becoming Great Universities: Small Steps for Sustained Excellence, should entirely confirm that the complete corporatization of the American university is concluded. Today in our educational landscape, students are treated as consumers, and teaching outcomes must be quantified. Professors spend their time writing reports nobody reads and attending mandatory workshops that only HR understands. In spite of their Latin mottos and test-marketed mission statements, universities have essentially transformed themselves into for-profit entities. They are obsessed with their U.S. News & World Report rankings and the Department of Education’s “college scorecard,” which highlights a college’s graduation rate, annual cost, and alumni’s salaries.
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