Google Tries out 'Pre-bunking' in Effort to Counter Misinfo

In the days before the 2020 election, social media platforms began experimenting with the idea of “pre-bunking”: pre-emptively debunking misinformation or conspiracy theories by telling people what to watch out for. 

Now, researchers say there’s evidence that the tactic can work — with some help from Homer Simpson and other well-known fictional characters from pop culture.