Can the American Mall Survive?

In the days before the pandemic, when I visited the Museum of Modern Art, I would stop at Mrs. Fields. Mrs. Fields does not have the best cookies, especially in a city teeming with boutique bakeries. But getting a snack there was never about the quality of the food itself. A Mrs. Fields cookie summons up a weekend in the early 1990s when my parents would pack me and my siblings into our Volvo station wagon and drive us half an hour over state lines to the mall in Stamford, Connecticut. There, my mom would peruse high-end stores that didn’t have locations in our hometown, while my dad would take us kids to buy cookies and eat them on the steps that formed the mall’s gathering spot.

You could tell the story of many suburban childhoods through a progression of visits to such anodyne shopping centers. Once I was old enough to go to malls on my own, I met up with friends at the two main ones in White Plains, the New York City suburb where I grew up: the Galleria, where I got my ears pierced at Claire’s, and the Westchester, a shiny new beacon whose upscale nature was reflected in the fact that it had carpeting. By the time I moved away for college, I was over the world I left behind. When people asked where I was from, I’d answer, “a soulless suburb of New York City with no culture but lots of malls.”

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