Generation COVID: Youth Opt Out of College, Work

Generation COVID: Youth Opt Out of College, Work
Gillian Jones/The Berkshire Eagle via AP
At age 19, Brian Jones seems the perfect example of Gen Z success without college—and also, perhaps, of the perils that lie in that path.

During his high school years in Memphis, Tennessee, Jones began training as a barber, eventually becoming so adept at cutting hair that he decided to pursue it full-time when he graduated in 2020 rather than continue his education. He quickly built a client book that included a smattering of NBA players and other celebrities who discovered videos of his cuts on Instagram. His posts @ wheathead_, displaying precocious skill and creativity, sometimes earned millions of views.

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