New York Times v. Sullivan and subsequent cases, however, swept away these traditional standards and the wholesome legal restraint they had imposed on the power of the press. From now on, the Court announced, the press would be held to a different and much more lenient standard when it falsely maligned public figures. Public figures could sue successfully for libel only if they could demonstrate that their defamers had acted with “actual malice”—that is, that they had knowingly published a falsehood or had acted with reckless disregard for the truth. Unsurprisingly, this standard proved almost impossible to meet in practice, with the result that the press has become almost completely free to defame prominent Americans with legal impunity.