Most people, especially in lower socioeconomic areas where smoking has historically been most prevalent, will know someone who has replaced their previous smoking habit by exclusively vaping. Yet, it is still the Food and Drug Administration’s (FDA) misguided view that vaping is not helping people quit smoking traditional cigarettes. The agency’s published guide to e-cigarettes still claims that “there is not yet enough evidence to support claims that e-cigarettes and other [electronic nicotine delivery devices] are effective tools for quitting smoking.”
Likewise, materials for the American Cancer Society’s (ACS) Great American Smoke Out actively discourages use of vaping and claim that “there’s just not enough research or evidence yet” for their efficacy in helping people quit smoking. This is in direct contrast to the UK’s annual stop smoking campaign, Stoptober, which includes vaping products as a prime stop smoking option recognized by the National Health Service.
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