What's the first thing you think of when you hear "The Republican Party?" Many Americans would respond to this word association game with an unfavorable response.
The first Republican presidential primary debate later this month offers the party one of its best opportunities to change negative perceptions. It provides Republicans the chance to directly reach millions of Americans with its unfiltered message. The party should seize this event to rebrand with a positive and uniting economic message. Step one: Change the party's name from the Grand Old Party to the Great Opportunity Party.
