Yet Another Study on Marketing Tobacco Products Costs Taxpayers $18.4 Million

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The University of Pennsylvania, with its $14.6 billion endowment, has collected $2.9 billion in grants since 2017, including $18.4 million since 2013 to study tobacco product marketing.

That large sum came from the National Institutes of Health to study “tobacco product messaging in a complex communication environment.”

Open the Books

The world knows the dangers of smoking – do we need an $18.4 million study to look at product messaging? And will that study have any effect at all on the remaining smokers?

Probably not.

And since Penn is an Ivy League college with a massive endowment, shouldn’t they be paying their own way without taxpayer help?

The #WasteOfTheDay is presented by the forensic auditors at

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